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2011-12: Society Social | Chedva | September 14, 2011

We’re talking trends today, with another installment of our 2011-12 series, where I interview designers on their thoughts and hopes about trends in design for next year.

Roxy Te Owens, Photography: Courtney Apple

I first met Roxy virtually not long ago, when she launched her home decor line Society Social with a magnificent magalog. What’s a magalog? Well, Roxy was tired of all those boring catalogues and decided she won’t have any of it. Instead, she produced a gorgeous editorial at Mona Ross Berman’s home (the designer I mentioned here) and had some of the most talented and fun bloggers out there write about inspiration, decor and happy living. Check it out.

From the Magalog, Photography: Courtney Apple, Styling: Styled Creative

Rooms and Words: What is your opinion on design trends- are they necessary or useless?

Roxy Te Owens: There’s a certain comfort consumers feel when they are trend-right, when they’ve purchased something they’ve seen all over the glossies. I think it’s important as a designer to note this and to incorporate elements of trends into their work, but it’s as equally important to make the trends your own. Pull a popular color or a trending pattern. It can show you’re aware of what’s hot, without over doing it. When dealing with trends, I always think of that saying- wear the clothes, don’t let them wear you!

RW: Which design trend do you think will always make you go “that is SO 2011″?

RTW: Pink! It’s a personal fave of mine so I’ve absolutely loved watching pink dominate everything from furniture to fashion.

RW: Which current design trend do you love, and will you continue using it after the hype is over?

RTW: Fiddle leaf fig trees. I see them everywhere! I love how they look quite at home whether it’s a styled to the nines Jonathan Adler space or a more down to earth space like the June 2011 House Beautiful cover by Ken Fulk.

RW: And which trend are you fed up with?

RTW: Chevron! I swear they will put in on toilet paper next.

RW: Do you have any predictions or hopes for design and decor in 2012?

RTW: People have been really responding to color- J.Crew’s neons and neutrals, Kate Spades Live Colorfully mission, Zara’s bright blazers and colorful denim; I hope this continues on. Beige is boring!  I also hope sparkles make more of an appearance in the home industry. Everything fashionable seems to be sparkling lately from Miu Miu’s glitter pumps to Beyonce’s Dolce and Gabbana sequins blazer on this year’s MTV VMAs. I was just in Soho and you literally cannot walk into a store without being blinded by something sparkling and fabulous. I hope the glitter and shine sparkle on over to home accents. I’m making it a bet it will- my #livesparkly sequins pillows will be out in just a few short weeks!

Thank you so much, Roxy! Which are some of your favorite and least-favorite trends? Tell me in the comments


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2 comments to the post

  1. Thx for this great information that you are sharing with us!!!

  2. […] you believe it’s already October? This time last year I had guest bloggers post about their predictions for 2012 design trends (which turned out to be very accurate, […]

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